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| The Importance Of Being Earnest in 2.0 | | |
|  guidonova | Nov 9, 2007 9:35am | "One of the aspects that most companies neglet while creating a marketing campaign is HONESTY.
Lately it has become important to reflect upon this word as never before.
In the past consumers/users were obliged to live a passive role towards the media, continuously bombed by information with no possibility of checking its truthfulness; they just had to trust it and their confidence was mostly betrayed.
The only defence possible was that of sharing their own experiences and opinions with other people close to them."
If you are interested to this article, read the complete version on:
tagmarketer.com/2007/11/importance-of-being-earnest-in-20.html [tagmarketer.com/2007/11/importance-of-being-earnest-in-20.html]
I'd like to know your opinion :) |
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|  Dearie44 | Dec 6, 2007 6:38am | | Guidonova, I've read your article. It is true that consumers are now smarter and thus becoming blind to ads.. :) |
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| The Importance Of Being Earnest in 2.0 | | |
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